Monthly Archives: December 2009

James Cameron says Avatar reflects destruction of life on Earth

The Titanic director – whose new 3D blockbuster is set in the future on an alien planet which mankind is pillaging for natural resources – revealed how he hoped it will inspire people to look at the destruction around them.

Cameron’s Avatar premiered in London on Friday December the 11th.

In an exclusive interview with the Sun, he said: “The point is that we are devastating habitat and biodiversity at a terrible rate. We are causing a global climate change that’s going to be absolutely devastating to the coral reefs. Science is unable to keep up with our industrial society. We are destroying species faster than we can classify them. We are destroying the food chain faster than we can understand it. The politicians are over in Copenhagen talking about climate change now – but there are other issues as well.”

Cameron first conceived Avatar 15 years ago and it has been in production for more than four-and-a-half years. Its ground-breaking technology makes it the most expensive film ever made.

Cameron mentioned that once the publicity and premieres for the new film have wrapped, he will head back to his solar-powered eco-ranch in Santa Barbara, California. Him and his wife are also planning on installing wind turbines soon.

Check out the rest of The Sun’s interview with the director here.

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La Mission Opens the 6th Annual Artivist Film Festival In Hollywood


The 6th Annual Artivist Film Festival opened this week in Hollywood bringing together films and audiences to raise awareness humanity, animals and the environment through activism.

This year the festival starts with eco-friendly and powerfull movie La Mission starring Benjamin Bratt and Jeremy Ray Valdez, directed and written by Peter Bratt. The film takes us to the heart of the Mission District in San Francisco as we follow the story of Che, his son Jesse, the new neighbor next door and the “Mission Boyz”, through a whirlwind of social issues.

With the help of Reel Green Media, La Mission was an eco-friendly set, from waste diversion to no water bottles and of course, green product placement.

The Artivist Film Festival takes place between December 1-5 at the Egyptian Theatre in Hollywood and will screen more than 40 short and feature films from around the globe. For more information, visit the official site here.

– ARTIVIST: is a unique word for Advocate Artists.
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Sunday Times reveals hypocrisy as practised by the “green” celebrities

Celebrities are going green for the sake of the planet, or at least that’s what they’d have us believe. In fact, as far as the glitterati are concerned, green is the new black.

You can hardly open a glossy magazine these days without some celebrities talking about their hybrid motor, carbon offsetting scheme or backyard wind farm.

All of which is a good thing, it’s great when public figures bring attention to important issues. But it’s even better when their lives can truly reflect their intentions.

The Sunday Times Online posted an article this weekend on some of the raging eco-hypocrisy rampant in Hollywood these days.

Sheryl Crow, John Travolta, Trudie Styler, Coldplay’s Chris Martin, Harrison Ford and others are taken to task for not walking their talk. Among the egregious offenses are Crow’s 30 person entourage which followed behind her biodiesel tour bus in 13 gas-powered vehicles as well as Al Gore’s bill for heating his indoor swimming pool.

Several celebs (e.g: American actress Jennifer Aniston) were also outed for flying a variety of hairstylists and chefs halfway across the world for single events.

To read the full article for more revelations click HERE

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