Tag Archives: environmental message

James Cameron says Avatar reflects destruction of life on Earth

The Titanic director – whose new 3D blockbuster is set in the future on an alien planet which mankind is pillaging for natural resources – revealed how he hoped it will inspire people to look at the destruction around them.

Cameron’s Avatar premiered in London on Friday December the 11th.

In an exclusive interview with the Sun, he said: “The point is that we are devastating habitat and biodiversity at a terrible rate. We are causing a global climate change that’s going to be absolutely devastating to the coral reefs. Science is unable to keep up with our industrial society. We are destroying species faster than we can classify them. We are destroying the food chain faster than we can understand it. The politicians are over in Copenhagen talking about climate change now – but there are other issues as well.”

Cameron first conceived Avatar 15 years ago and it has been in production for more than four-and-a-half years. Its ground-breaking technology makes it the most expensive film ever made.

Cameron mentioned that once the publicity and premieres for the new film have wrapped, he will head back to his solar-powered eco-ranch in Santa Barbara, California. Him and his wife are also planning on installing wind turbines soon.

Check out the rest of The Sun’s interview with the director here.

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